Hi, I’m Luke. I’m an Art Director focused on shaping brands through concept, direction, and storytelling. I build visual worlds, campaigns, and systems that connect culture to brand in meaningful ways.

My work spans sport and lifestyle, leading cross-disciplinary teams from initial concept through execution. Whether defining a campaign, guiding a collection, or evolving a brand identity, I aim to create cohesive, intentional work that resonates.

I collaborate closely with designers, strategists, and creatives to balance vision with execution—bringing clarity, consistency, and impact to every project. Inspired by culture, history, and design, I partner with teams to create thoughtful, distinctive work that lasts.