• The Atlas Project

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • The Echo Project

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • The Brightline Project

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It

  • The Northgrid Project

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

    Make It 
01 - WELCOME

I’m Luke, a Designer and Art Director creating bold, culture-driven work. I lead teams and craft campaigns that are thoughtful, distinctive, and built to last.

This site showcases a selection of my work spanning sport, fashion, and lifestyle, shaped by leading cross-disciplinary teams and building campaigns that are bold, purposeful, and built to last.

I collaborate closely with designers, strategists, photographers, and filmmakers to bring ideas to life, balancing creative vision with real-world impact. Driven by a love of culture, history, and thoughtful design, I partner with brands, teams, and founders who share my ambition to create distinctive work that truly connects with people.